Turning the Internet into a Free Yellow Page Listing for Your health and Fitness enterprise

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Online search operation rose thirty-nine percent last year to hit an all-time high of 5.7 billion searches, agreeing to Nielsen Netratings, the global leader in Internet store research. Studies have also discovered that searchers are using the Internet as their global and local "yellow pages". Either they are searching for the newest movie times, a good Moroccan restaurant, a colse to health spa or a fitness center in their city, fewer and fewer habitancy are picking up the big yellow book and spending fifteen minutes trying to find your listing.

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Instead, they have a permanently-connected broadband link to Google, Yahoo, Msn or their popular local search portal, and within seconds they have typed in something like "Denver health spa" or "North Seattle chiropractor," received thousands or millions of results, and scanned the first few until one catches their eye.

Many company owners in the health and fitness commerce think it is good adequate to put up a web site and print the Url on their company card. They have no idea that thousands or millions of other web sites are contentious for the same terms (usually product/service+location) or that, without being properly optimized, their web site is destined to sit in the darkest corners of cyberspace. If the purpose of the site is to act as an online brochure, sort of a convenience for those who already know about your business, then it doesn't need to rank high on the search engines.

However, if your web site is meant to bring in sales, leads, news clients, members... What good is it doing way back on page 55 of Google for your best search terms? If you run a fitness center, shouldn't you be on the first page (or at least the first few pages) for "Your City Fitness Center" or "Your City Gym"? The same goes for all local businesses, from chiropractors to martial arts schools and health spas.

But it doesn't have to be local either. What if you compose fitness equipment, or yield a health supplement and want to store your products nationwide or globally? The same requisite applies - Either you compete for those key terms or you sit back in the angle and throw money away on hosting and web site design, never to procure a distinct return on investment.

Now that you know "something" needs to be done, let's discuss what that "something" is. It goes by the name search machine Optimization - Seo, for short. search machine optimization is a composition of Internet marketing, web site design, copywriting, Pr, coding and other factors with the solitary goal of getting your web site to show up great on search engines for a distinct group of keywords and phrases.

Professional search machine optimizers study the algorithms patented by major search engines to conclude how each determines how to rank a web site. Google alone looks at over 200 factors when choosing where to place a web site on its consequent page for a search! Lucky for you there are firms out there dedicated to staying on top of the newest Seo strategies. Just be sure to select the right one, because not all search machine optimizers are created equal.

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